Privacy policy
Privacy Policy
Last updated: 11.05.2025
This Privacy Policy explains how Wild Sense ("we", "us", or "our") collects, uses, and protects your personal data when you visit or use our website https://wild-sense.com ("Site") or interact with us in any way through our services ("Services").
By using our Site or Services, you agree to this Privacy Policy.
1. Data Controller
Wild Sense
Crimmitschauer Straße 27, 08056 Zwickau, Germany
Email: wild.sense.clothing@gmail.com
We are responsible for the collection and processing of your personal data within the meaning of the EU General Data Protection Regulation (GDPR).
2. What Data We Collect
We collect the following categories of personal data:
a) Data You Provide:
Name, email address, phone number, billing & shipping address
Order and transaction details
Account details (if registered)
Customer support messages
b) Data Collected Automatically:
IP address, browser type, device info, operating system
Website usage (e.g. pages visited, session duration)
Cookies and similar technologies (see section 6)
c) Data from Third Parties:
Payment service providers (e.g. PayPal, Shopify Payments)
Shipping providers
Marketing and analytics services (e.g. Meta, Google)
3. Legal Basis for Processing (Art. 6 GDPR)
We process your data based on:
Art. 6(1)(b) GDPR (Contract performance, e.g. fulfilling orders)
Art. 6(1)(a) GDPR (Consent, e.g. newsletter subscription)
Art. 6(1)(c) GDPR (Legal obligations)
Art. 6(1)(f) GDPR (Legitimate interests, e.g. fraud prevention, analytics)
4. Use of Your Data
We use your personal data to:
Process and deliver your orders
Provide customer service and manage your account
Send transactional or promotional emails (with consent)
Analyze website performance and improve our services
Fulfill legal obligations (e.g. record-keeping, tax)
5. Sharing of Data
We only share your data where necessary, including with:
Shopify Inc. (E-commerce platform; Canada/USA)
Gelato ASA (Print-on-demand partner)
Payment providers (e.g. PayPal, Stripe, Shopify Payments)
Shipping companies (e.g. DHL, UPS)
Marketing and analytics tools (e.g. Google Analytics, Meta Ads)
All third parties are contractually bound to protect your data under Art. 28 GDPR (Data Processing Agreements).
We do not sell or rent your personal data.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
Ensure website functionality
Analyze user behavior
Provide personalized advertising
You can manage your cookie preferences via our cookie banner or your browser settings.
More info: Shopify Cookie Policy
7. Data Transfers Outside the EU
Some of our service providers (e.g. Shopify) are located outside the EU/EEA.
We ensure appropriate safeguards through:
Adequacy Decisions by the EU Commission
Standard Contractual Clauses (SCCs) under Art. 46 GDPR
8. Your Rights (Art. 15–21 GDPR)
You have the right to:
Access your data
Correct or delete your data
Restrict or object to data processing
Withdraw consent at any time
Receive a copy of your data (data portability)
Lodge a complaint with a supervisory authority
e.g. BfDI – German Data Protection Authority
To exercise your rights, contact: wild.sense.clothing@gmail.com
9. Retention Period
We store your data only as long as necessary:
To fulfill contractual and legal obligations
To resolve disputes and enforce our agreements
For bookkeeping, we retain order data for up to 10 years (legal requirement)
10. Security
We use technical and organizational measures (TOMs) to secure your data.
However, no method of internet transmission is 100% secure. Please protect your login credentials.
11. Email Communication & Marketing
We use a double opt-in process to send marketing emails.
You can unsubscribe anytime via the link in our emails.
12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies.
13. CCPA Notice (California Residents)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
Request access to your personal data
Request deletion
Opt-out of data "sales" (we do not sell your data)
Contact for CCPA inquiries: wild.sense.clothing@gmail.com
14. Children’s Privacy
Our services are not directed to children under the age of 16. We do not knowingly collect personal data from minors.
15. Updates to this Privacy Policy
We may update this policy from time to time. Changes will be published on this page.
Last updated date will be adjusted accordingly.
Contact
Wild Sense
Crimmitschauer Straße 27
08056 Zwickau, Germany
Email: wild.sense.clothing@gmail.com